The Personality Approach to Wedding Sales
How many prospects have come to your studio about a portrait or event and left without booking? It is easy to believe their excuses about having to think it over, or having appointments with other photographers, or looking for someone cheaper. In some cases the excuses may be real, but in others they are just looking for away to tell you good-bye.
So why would someone want to leave you without booking if your work is great, your prices are right, and you told them how wonderful you are? No matter what you sell, your personality is never going to click with everyone who comes through the door. This is just human nature. Some prospects prefer soft-spoken photographers, while others prefer boisterous funny ones. Some prefer artist types, others like everyday Joe personalities. There is no right or wrong.